Al Tayer Motors

Award-winning Al Tayer Motors is part of the Al Tayer Group. Established in 1979, Al Tayer Group is a privately-held, diversified company with its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting.

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Jaguar, Land Rover, Ferrari, Maserati and Ford Trucks across the UAE.

The company has won several accolades from its principals for service excellence, after-sales services, sales achievements, marketing and has won the ‘Dealer of the Year’ award multiple times, including eight times from Jaguar Land Rover and three times from Ferrari.

Since 2010, Al Tayer Motors has built new state-of-art sales and service facilities in Dubai, Ras Al Khaimah, Fujairah and Sharjah. With a growing network of sales, service and parts centres across Abu Dhabi, Al Ain, Dubai, Sharjah, Ras Al Khaimah and Fujairah, the dedicated team of more than 3,000 professionals is committed to taking customer satisfaction to higher levels.

The company has a long history of supporting sporting events including horse racing, horse and camel endurance races, traditional sports including falconry, hunting, archery, youla, football, tennis, golf, polo and jiu-jitsu to name a few. One of the major events sponsored by Al Tayer Motors is the Dubai World Cup – the world’s richest horse race. Al Tayer Motors sponsors the key DRC Gold Cup – one of the feature races of this prestigious event.

In Abu Dhabi, Ford, Lincoln, Jaguar, Land Rover, Ferrari, Maserati and Ford Trucks are represented by Al Tayer Motors through Premier Motors. Al Tayer Motors is also the exclusive representative for National Car Rental and Alamo Rent a Car in the UAE.

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