Alanoud Badr, founder and designer of Lady Fozaza, is an internationally-acclaimed fashion designer, consultant and stylist. She is one of the most sought after fashion figures in the Middle East. Born to a Saudi father and a Lebanese Mother, Alanoud began her fashion journey when she first studied Visual Communication with a concentration in Fashion Photography at university. This eventually led her to creating a unique & personal platform via her blog that gave her the opportunity to voice her thoughts on fashion, style and showcase her take on the fast growing industry.
Alanoud’s interest in fashion was driven by her late aunt’s passion and the want to keep her aunt’s dream alive through her work. Her online fashion boutique www.fozaza.com was named after her aunt where she sold exclusive pieces from local, emerging talents from the Middle east, and around the world. The multi brand e-tailer grew to her own fashion label, which continues growing, with Alanoud hoping to develop the brand into her own fashion house in the near future. The brand donates a percentage of all earnings to breast cancer awareness programs each year in memory of her late aunt.
Lady Fozaza which launched in 2011 is a fashion brand that is heavily inspired by Alanoud’s upbringing, lifestyle and surroundings. The Lady Fozaza fashion line is an exclusive collection of statement blazers that have been worn by celebrities such as Lady Gaga, Kim and Kourtney Kardashian, Vampire Diaries actress Evan Rachel Woods, Victoria Secret model Karolina Kurkova and singer Nancy Ajram to name a few.
In August 2014 Alanoud launched a limited edition collection of Lady Fozaza Abayas to add to her fashion empire to critical acclaim in collaboration with USH Boutique and in September 2014, Alanoud launched her own channel on YouTube, Fozaza TV, where she plans to lead her very own fashion TV show.
In December 2014 Alanoud collaborated with L’azurde “whom are known as the largest manufacturer of Diamond and Gold in the middle east and the 3rd world wide” which saw the creation of the first ever Lady Fozaza Jewelry line, the ‘DREAM’ Collection.
Alanoud is based in Dubai, UAE but spends the year traveling throughout the region, working on different fashion design projects and collaborations as well as remaining true to her own fashion line.
Voted one of the Best Dressed for Harpers Bazaar 2010
Ahlan’s HOT 100 2011, 2014, 2015, 2016
Grazia Style Awards, Best Blogger nomination 2012
Emirates Woman of the Year Awards, Visionaries award nomination 2012
Grazia Style Awards, Best Local Designer 2012, 2013
Social Media Links