Royal Milliner Vivien Sheriff to Judge at Fashion Friday and Dubai World Cup

Vivien Sheriff, the globally renowned British milliner celebrated for her exquisite, one-of-a-kind designs, will grace Fashion Friday and the Dubai World Cup as a distinguished guest and judge for the Style Stakes competition.

In addition to her judging role, Vivien Sheriff will unveil the brand’s highly anticipated Racing Collection in Dubai, UAE. This bold new collection takes luxury headwear to extraordinary heights, blending artistry and elegance to create bespoke statement pieces that redefine race day fashion. Known for its signature use of sculpted feathers, intricate crystal embellishments, and vibrant hand-dyed colours, Vivien Sheriff’s creations exude drama, sophistication, and unparalleled craftsmanship.

Over the past few decades, Vivien Sheriff has adorned members of the British royal family, global dignitaries, high-profile celebrities, and discerning private clients from around the world. Each piece reflects the brand’s commitment to creating unforgettable, bespoke designs that elevate any occasion, from the most exclusive gatherings to grand public events.

Fashion Friday, January 24, and the Dubai World Cup, April 5, are renowned for the glamour and fashion-forward attendees, providing the perfect stage for Vivien Sheriff’s bold designs. “We are thrilled to launch our Racing Collection at such prestigious events,” said Sheriff, Founder and Creative Director. “The Dubai World Cup attracts an international audience of impeccably dressed individuals who share a deep appreciation for fine luxury fashion. A Vivien Sheriff hat or headpiece is the perfect way to complete the entire ensemble, tying together colour, texture, and sparkle with timeless elegance and individuality. This is the ideal platform to showcase our latest designs.”

Every Vivien Sheriff piece is a masterful combination of vibrant colour, precise featherwork, and intricate crystalling, resulting in creations that are as dynamic as they are elegant. From bold racing headpieces to red-carpet-worthy crowns, each design is meticulously hand-crafted in the brand’s idyllic Wiltshire studio, reflecting a commitment to sustainability and innovative design techniques.

From the international racing circuit and the Dubai World Cup, Vivien Sheriff has established herself as the gold standard in millinery, creating timeless works of art that inspire and elevate personal style.

For more information on Vivien Sheriff and the Racing Collection, visit http://www.viviensheriff.com